In public relations, a boilerplate (also known as an “about us” statement) is a short, standardised paragraph at the end of a press release that provides journalists with a high-level background on your company.

So here’s some boilerplate..

This is a place for anything surf, skate, snow, beach and mountain life related, mixed with some talk on sub culture and sustainability issues.

I’m Adrian Frearson, freelance camera/production guy, who once upon a time, travelled around places with a backpack full of camera gear and completely wrecked my knees.

When I’m not freelancing or working at my production company, this is my place for exploring new ideas, what’s going on in the world of action sports or looking back at the old school days.

If you want to get in touch, have a suggestion, or a good link, let me know in the form below.